Boarding Pass Coffee was selected as the focus of a marketing case study centered around improving brand visibility, customer engagement, and digital marketing strategy for a locally owned coffee company with locations in Gainesville and Monroe, Georgia. The business specializes in specialty coffee sourced from a family farm in Brazil while generating revenue through both in-store experiences and online coffee bean sales.

The Process

The project involved analyzing the company’s current marketing efforts, target audience, and digital presence to identify opportunities for growth and stronger customer engagement. I researched customer behavior, evaluated brand consistency across platforms, and developed strategic recommendations focused on social media, content marketing, branding, and online sales growth. The project also included visual marketing concepts and campaign ideas designed to strengthen customer loyalty while increasing awareness of the company’s specialty products and brand story.

The Results

The case study demonstrated my ability to combine marketing strategy, brand analysis, and creative problem-solving to support business growth. Through audience research and strategic planning, the project showcased how thoughtful branding and digital marketing improvements could strengthen both in-store engagement and online sales performance. This work reflects my understanding of balancing creative design with marketing strategy and business objectives.