Poppi’s Flowers was a personal branding and web design project inspired by my grandfather, affectionately known as “Poppy,” who once worked in a small-town flower shop. The project was created as both a creative tribute and an opportunity to design a warm, nostalgic floral brand that reflected the charm and emotional connection often associated with local flower shops.

The Process

The design process focused on creating a soft, inviting, and timeless visual identity. I explored vintage-inspired typography, delicate color palettes, and elegant layouts to capture the warmth and sentimentality behind the brand’s story. The website design emphasized a user-friendly experience while showcasing floral arrangements, seasonal collections, and the overall personality of the business. Every visual element was intentionally designed to communicate comfort, care, and small-town charm.

The Results

Poppi’s Flowers became a strong example of emotionally driven branding and storytelling through design. The project highlights my ability to create cohesive visual identities that feel personal, authentic, and visually polished while demonstrating my skills in branding, web design, typography, and user-focused layout design.