Tracy’s Cat Grooming

Tracy’s Cat Grooming was a branding project created during my graphic design studies and inspired by my cat-loving Aunt Tracy. The goal of the project was to develop a playful, welcoming, and personality-driven brand identity for a fictional cat grooming business. The brand was designed to reflect Tracy’s colorful personality while creating an approachable and memorable experience for pet owners.

The Process

I began the project by exploring branding styles commonly used within pet care businesses while identifying ways to create a more unique and character-driven identity. The visual direction focused on retro typography, vibrant color palettes, and charming illustrated elements that reflected both the fun nature of cats and Tracy’s energetic personality. I developed logo concepts, supporting brand assets, and marketing materials that worked together cohesively while maintaining a friendly and approachable aesthetic.

The Results

The final brand successfully captured the playful and welcoming tone envisioned for the business while demonstrating my ability to create cohesive identity systems with a strong personality. This project showcases my skills in branding, typography, color theory, illustration, and visual consistency while highlighting my ability to create designs tailored toward a specific audience and emotional experience.